Pipeline Diagnosis

Most founders think each lost deal has its own reason. The prospect went dark, they chose a competitor, timing was wrong. But when you line up three or more losses side by side, a pattern almost always emerges. The same failure point shows up across deals that look completely different on the surface.

This tool performs a deal autopsy on your last three losses, identifies where each one actually died in your pipeline, and surfaces the root cause behind the excuse. Then it finds the pattern connecting them and prescribes the single highest-leverage fix.

One fix, not ten. The change that would save the most revenue if you implemented it this week.

The diagnosis produces five outputs: individual deal autopsies showing where and why each deal died; the connecting pattern across all three; the one fix with a 7-day implementation plan; a salvage assessment for each deal (can it be revived or is it dead); and a pipeline health score with risks and strengths.

Built on Colin Chapman's deal analysis methodology from 25 years of B2B sales. The same diagnostic process he runs with clients, distilled into a tool you can use in three minutes.