Thinking
How we think about mentoring. Not content. Signal.
How to Define Your ICP When You Don't Have 100 Customers
Most ICP exercises produce something too vague to act on. Jobs-to-be-Done fixes that.
Why Your Cold Emails Don't Get Replies
The problem isn't your targeting or your subject line. It's the structure of the email itself.
The One Reason Your Deals Keep Stalling
You treat each lost deal as a separate problem. That's the mistake.
How to Build an Outbound Plan You'll Actually Execute
Feast-or-famine is the default. Structure is the fix.
When Your Mentor Can't Be in the Room
The best coaching happens between sessions. That's exactly when you're on your own.
You Got Promoted. No One Trained You. Now What?
The skills that got you promoted are not the skills you need now. Nobody mentioned that during the congratulations.
Executive Coaching Costs $300/Hour. Here's What You're Actually Paying For.
The price isn't the problem. The structure is.
You Don't Need a Guru. You Need a Sounding Board.
The mentoring industry sells wisdom. What most people actually need is someone to think with.
Skip the Coach. Find a Mentor Who's Done Your Job.
The coaching industry has professionalized advice-giving. That's the problem.