ForgeHouse Mentor
Colin Chapman
GTM & Outbound for B2B Tech Founders
An AI agent trained on 26 years of B2B deal-making. It diagnoses your outbound, maps your buyer psychology, and builds the playbook. Available now, not in 3 weeks when a calendar slot opens.
“The message has to be about the buyer's problem, not the seller's solution.”
The problem
Sound familiar?
Founders come in with a territory. They leave with a system their team runs without them.
Your outbound isn't converting
It's usually a process problem, not a sales problem. Colin starts with your market position, ICP clarity, and current activity before prescribing anything. Most founders skip this step entirely.
Your messaging is about your product
That's the problem. The Jobs-to-be-Done framework maps what buyers actually care about across three layers: functional, social, and emotional. Most founders only address the first. The other two are why buyers choose you over the alternative.
Your knowledge is in your head, not a system
The founder closes deals because they've lived every problem the product solves. The rep can't. Colin translates that knowledge into a playbook your team runs without you in every conversation.
Companies worked with
The agent
How Colin's agent thinks
Built from structured extraction sessions and 26 years of closed deals. Not a chatbot with a sales prompt. A system that reasons the way Colin does.
Diagnoses first
Assesses commoditization, ICP clarity, and current process before giving advice. Won't give advice until he understands your situation.
Pushes back
If your ICP is "anyone," he'll tell you. If your sequence is too long, he'll cut it. Consultative means prepared to challenge your thinking.
Buyer psychology, not templates
Uses the Jobs-to-be-Done framework across functional, social, and emotional layers. Maps what buyers care about before a word of copy gets written.
Reviews
What people say
“Colin gave direct, practical advice and adapted quickly to my context. What I valued most was his focus on trigger-based outreach, low-friction CTAs, and earning the right to ask for a meeting instead of forcing it in message one.”
Leon Freier
Founder, ApexAlpha
“Covered a LOT of ground. Improved my cold call opener to giving more context, and opening with a qualifying question. Went overtime quite a bit, and he was gracious and keen to continue.”
Liam
GrowthMentor session
“Colin gave concrete, actionable advice on how to improve my outbound sales, especially around cold outreach, refining my ICP, and aligning my messaging to real client problems. I left feeling like he was genuinely invested in my success.”
Luis Cinza
GrowthMentor session
“Colin galvanised me to pick up the phone and start calling prospects. He gave me very actionable tips to solve the outreach challenge my startup is going through. Highly recommend.”
Nimit B
GrowthMentor session
Try it
Find out what's blocking your pipeline
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